Since 1982, the “Lyzhnya Rossii” has been uniting fans of one of the most popular and mass sports. All different categories take part in such sport: both professionals and amateurs. There are no age restrictions. The aim of the competition is to attract people to the regular and physical activities.

Task
To design a corporate identity of an event.

Solution
Bright, sporty, festive, friendly and trendy: such definitions were taken into account during development of the corporate identity. Also, we referred to such aspects, so the style could most comfortably communicate with people of all ages. Style has turned out quite flexible, so it can be easily updated every year. Navigation of a new style is clear and quite simple. All to ski!