Center of sports development (ЦСМ) is an organizer of the largest sporting events in Sverdlovsk region.

Task
There has to be developed a logo and corporate identity, so it could be noticeable from afar and recognized everywhere.

Solution
We have developed a corporate identity that reflects the sporty drive and bright taste of victory. The nameplate shows the inherent attributes of the competition; flags and ribbons. The two “colliding” flags demonstrate the spirit of competition. Style of color is designed based on the colors of regional flag.